Sammie Chan
An immersive brand and website for a photographer, inspired by nostalgia, cinematic storytelling and the beauty of fleeting moments.
Brand Identity, Website Design & Development
Sammie Chan is a photographer with an intimate, cinematic approach to storytelling, capturing imagery crafted with intention. We wanted her brand identity to feel like an extension of her photography, drawing inspiration from nostalgia, film and the beauty of everyday moments. An unexpected light blue and brown colour palette, refined typography and thoughtful details bring warmth and personality to the identity, while a custom website creates an immersive space for her work to take centre stage.
We approached Sammie's website as an extension of her storytelling, incorporating interactive details and unexpected hover moments that invite visitors to explore. Layered imagery, thoughtful transitions and subtle movement bring a sense of depth to the experience, creating an engaging, editorial space that feels as considered and cinematic as the photography itself.
