Rebecca Frank
An editorial, fashion-inspired identity for a Calgary photographer, with a nod to Western nostalgia.
Industry
PHOTOGRAPHY
Services
Brand Identity, Website Design & Development, Stationery
Year
2023
Rebecca Frank is a Calgary-based photographer documenting love stories and everyday moments through digital and film photography. Known for her raw, editorial style and laid-back approach, Rebecca wanted a brand that felt as distinctive as her work. Drawing inspiration from fashion, vintage print design and Calgary's Western heritage, we created an identity that balances bold typography with softer, feminine details. The result is a brand that feels effortlessly cool, with just the right amount of personality and edge.
Subtle nods to Western culture bring a sense of nostalgia and personality to the identity, inspired by Rebecca's Calgary roots. Bold, vintage-inspired typography is paired with softer feminine details, creating an unexpected balance that reflects her editorial photography style and easygoing personality.
“Long before I knew Lindsay personally, I had seen her work on multiple platforms and dreamed of the day that I could work with her. Well, in 2023 the day finally came and it has undoubtedly and forever changed my business. Lindsay's talent and creativity have truly elevated my brand to new heights. From the initial concept discussions to the final execution, every step of the journey was marked by professionalism, innovation, and an unwavering commitment to bringing my vision to life.
As a small business owner, I was so impressed by Lindsay's attention to detail and her ability to make me feel seen, far beyond my brand. One of the things that I admire most was her ability to stay on task and organize. She has the ability to seamlessly blend a carefree approach with a strong work ethic which is exactly what I needed. Every element of the brand's visual identity, from the logo to the color palette, was meticulously crafted to convey the essence of my business. The result was a cohesive and compelling brand image that resonated with my audience and set my business apart in a *very* crowded market. I'm going into this new season with a serene sense of confidence knowing that my brand now truly represents me.
Working with Mariko Studio has been a transformative experience for me. Lindsay's ability to breathe life into ideas and translate them into visually captivating designs is unparalleled. I am both thrilled and at ease knowing that I never have to look for another designer again, and I finally have a badass visionary in my corner to bring my wild dreams to life.“
– Becky Morgan, Founder
