Saltyface

When Saltyface came to us, the brand had already found its footing, but its original DIY identity no longer reflected where it was headed. We reimagined the brand and packaging with a cleaner, more elevated approach, creating an identity designed to feel at home on the top shelf of your beauty cabinet and hold its own alongside established beauty brands.

The new identity was inspired by that feeling of coming home from a day at the beach: sun-kissed skin, salty hair and the ease of summer. We paired a bold, playful wordmark with minimal packaging and a pared-back palette to balance Saltyface's beachy roots with the more elevated beauty brand they were becoming.