The Peach Club
Launching an online pilates platform that inspires women to get moving anytime, from anywhere.
Industry
HEALTH & WELLNESS
Services
Brand Identity
Year
2022
The Peach Club was born out of the idea to make Pilates more accessible, giving women the freedom to move on their own schedule, wherever they are. We worked with founder Hayden Korte-Moore to develop a brand identity that captured the energy and personality behind the club. Rather than taking a traditional approach to fitness branding, we wanted to create something that felt fun, approachable and just as much a lifestyle brand as an online workout platform.
As an online Pilates platform, The Peach Club needed an identity that could build a sense of community beyond the screen. We paired timeless typography with subtle feminine details to create a brand that feels understated yet full of personality. Extending across the digital platform, social media and branded merchandise, the identity brings The Peach Club to life beyond the workout itself, creating a club that members want to be part of, whether they're moving at home or on the go.
“My experience with Mariko Studio was seamless. Lindsay’s attention to detail and ability to grasp my vision was outstanding. Throughout the project, she seamlessly translated my ideas into a visually stunning brand identity and I can’t even begin to describe how much the branding package has propelled my business forward. Lindsay’s creativity, coupled with a practical approach, resulted in a cohesive design that exceeded my expectations.Collaborating with Mariko Studio felt like a seamless process. Lindsay effortlessly navigated through every aspect of the project, providing valuable insights and innovative suggestions along the way. Her passion for creating unique and impactful designs was evident in every draft and iteration, showcasing a level of dedication that went above and beyond.”
– Hayden Korte-Moore
