Sarah Ward Interiors
A bold, editorial identity for an award-winning interior design studio known for doing things a little differently.
Industry
INTERIOR DESIGN & ARCHITECTURE
Services
Brand Identity, Website Design & Development
Year
2025
For Calgary-based Sarah Ward Interiors, a studio working across residential and commercial spaces, we wanted to create an identity that reflected their unconventional approach to design. Inspired by contemporary fashion labels and the creative process behind interior design, we paired clean, modern typography with bolder, more playful elements. The result is a brand that feels polished and professional without losing the personality, curiosity and creativity that make Sarah's work stand out.
An unexpected pop of cobalt blue brings a playful edge to the otherwise minimal identity. Paired with a bold, abstract brand mark and handwritten details inspired by sketches and notes from the design process, these little moments of contrast reflect Sarah's willingness to experiment and do things a little differently.
“Working with Lindsay was such a dream. I felt genuinely listened to every step of the way, and it was clear she cared deeply about creating something that truly served our brand. I knew I wanted a brand that was minimal, but still embodied beauty and I'm so happy with where we arrived. The website process was really impressive for me as Lindsay nailed it from the start and absolutely captured what I wanted the client experience to be. Definitely exceeded expectations.”
– Sarah Ward
