Saltyface

Featured In:

Goop, Vogue, Who What Wear, CNN, Us Weekly, Vancouver Magazine

Our Role:

• Brand Strategy

• Brand Identity

Credits:

• Photography: Brian Van Wyk

• Production: Taylor Stuart

• Models: Julia, Kiki, Katherine, Olivia

• Makeup: Hannah Schell

Brand Mark

Embodying that care-free, yet bold feeling in the brand mark, we landed on a stylized “S”. Drawing from the psychedelic typography of the 1960s mod era, we crafted a unique emblem that contrasts against the minimalist typeface system and wordmark.

Over four years after the rebrand, this symbol continues to stand as the most enduring and recognizable symbol of the Saltyface brand.