Lezé the Label
Bringing elegance and ease to a sustainable workwear brand known for its stylish, comfortable, and eco-friendly clothing.
Our Role:Brand Strategy
Brand Identity
The colour palette, inspired by natural tones and oceanic hues, honours the recycled materials, such as fishing nets, that are used in their clothing.
The branding concept draws inspiration from the contrast between the sleek, modern lines of their typeface system and the cloud-like softness of their clothing. We infused the brand with a personality that reflects their core values. Our goal was to develop a brand identity that resonates universally with all genders.
To echo the cloud-like comfort of their products, we infused their brand collateral with soft, tactile details, such as the embossed organic shapes featured on their hangtags.
“Working with Lindsay has been pure joy. She is thoughtful, strategic and insanely talented. She was able to take our abstract feelings and transform them into tangible branding. She doesn’t just create for aesthetics, but to tell your story effectively. She was also so, so patient in listening and making space for any questions that we were embarrassed to ask. I would recommend Lindsay for any brands looking to elevate their positioning in their industry.”
– Karen Lee, Co-Founder of Lezé the Label
