Saltyface

Saltyface

Brand Identity, Packaging

Summer… bottled. Saltyface is a clean beauty and skincare company owned and operated by husband and wife, Bethany and David in Vancouver, Canada. Their line consists of three products, which includes a tanning water formula for your face, tanning foam for your body, and a freckle paint. At Saltyface, they believe that beauty should feel effortless, with the goal of elevating your natural beauty, rather than covering it up.

Bethany came to us with a clear vision in mind. She wanted a minimal brand identity that would reflect that effortless, no makeup feeling you get from a glowy tan, with a hint of boldness.

Credits:

Photography: Brian Van Wyk / Asst: Patrick Menard
Production: Taylor Stuart
Models: Julia, Kiki, Katherine, Olivia
Makeup: Hannah Schell

Saltyface
Saltyface
Saltyface
Saltyface
Saltyface

Behind the Logo

To embody that care-free, yet bold feeling, we landed on a  stylized “S” as the secondary logo. We pulled inspiration from the bold, psychedelic, 60’s mod typography and is the most recognizable symbol for the Saltyface brand.

Saltyface
Saltyface
Saltyface
Saltyface
Saltyface
Saltyface
Saltyface
Saltyface
Saltyface
Saltyface
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